Category Archives: Content

Content, Piracy, and OpenSim-based Grids

We recently picked up a link sent to us of an image shot in an OpenSim-based grid, that showed a 3D model used in the region that looked suspiciously familiar. Upon visiting the region, I discovered that lo, the model was in fact very familiar: it was a model created for our old Shengri La islands (closed in Summer 2010) by a very talented artist who we have supported since his early days in Second Life®.

We approached the owner of the region and let him know that he was harboring pirated content. While he did remove that model, his response made it abundantly clear that a lot more consciousness-raising must occur not only with content creators, but also with consumers. He seemed to think that pirated content was somehow a single creator issue, not a community issue, and we take issue with this point of view for a number of well-informed reasons.

What we did not say, but should have said, to this gentleman is what mothers everywhere tell their children when the kids pick up (and put in their mouth) something they found in the street: ‘Don’t pick that up.  Don’t put that in your mouth. You don’t know where it has been.  Now wash your hands.’

It’s the same thing with so-called ‘freebie content’.  As a consumer, there’s no way to know where that content has been.  Most of the ‘freebie content’ in the OpenSim universe has no provenance to speak of, much of it has been pirated, and the way it is dispersed and distributed creates some massive legal and security issues.

Currently these security issues relate more to DRM and legal considerations, but we can also foresee the day when some hacker decides to create a Trojan horse attached to some particularly attractive bit of content and release it into the ‘freebie pool’.

While we do not yet know of any tech exploits attached to content in this way, we assume it is merely a matter of time before it happens, and when it does, we anticipate that such an exploit will spread quickly given the dispersion rate of content in the OpenSim-based grids.

We will repeat again: there are many good reasons not to pick up content of questionable provenance. Odds are good it is pirated, which has moral, ethical, and legal implications.

But even more specifically for the average consumer, and why they should care, is that there is a very real risk of danger to their personal hardware/software.  We wouldn’t know the exact details of how a Trojan horse security exploit would be built in a virtual world, but we do know that it is something that could be done.  We surmise the average consumer would not be able to detect such an attached exploit until too late.  We also understand how disease vectors spread epidemics. Unconstrained freebie content that can move freely through hypergrid-enabled worlds with no real technical controls is a ticking time bomb that will explode.  We think it is merely a matter of time before it does.

We see the possibility of trouble ahead, so we are speaking up now to warn the community of content consumers that free content may end up not being quite so ‘free’ if the freebie collector ends up having to pay to have their hard drive scrubbed because the content itself was nothing more than a Trojan horse. Whether or not it is better for a consumer to protect themselves by only buying content licenses from known entities is something only the consumer can decide.  After all, ultimately, they are the ones who assume the risks in picking something up out of the gutter and putting it in their mouths.

Content Creation and OpenSim

We have been working in and developing content on OpenSim since September 2007, when we first logged into what would become the OSGrid.  Fashion Research Institute is the oldest professional content creator on OpenSim.  Our current research collaboration with Intel Lab® is focused on content management and movement using the OpenSim-based ScienceSim as our test platform. With Linden Lab’s recent announcements about price changes and the closure of Teen Second Life grid, we are seeing increased interest from educators and other consumers of content, many of whom are confused about what they can and cannot do with content they ‘purchased’  in Second Life®, and where to go for content which they have a legal right to use in their pending OpenSim-based educational grids.

In the hope of helping to alleviate some of the confusion, we offer here some of the insight we have acquired over the years of working in OpenSim and the best practices we ourselves use in developing our content in OpenSim.

We started moving our content out of Second Life® a year or so ago, and closed our final avatar apparel line last Spring, after Linden Lab® made some ToS announcements.  Our area of expertise, as one may expect from the Fashion Research Institute, is avatar customization content. We needed a substantial catalog of content to outfit our avatar models on our Virtual Runway™  product.  We have also developed content libraries of PG-rated avatars and a well-tested orientation region for OpenSim for various organizations to use on their OpenSim-based grids such as ScienceSim. We now have a huge body of content available for licensing by those who need an orientation program or avatar customization content.

Although we finished backing up our content from Second Life®  six months ago, what follows is our ‘best practices’ from that process.

We had an extensive collection of avatar content we had developed over the years.  We found that the best tool to move this content was Stored Inventory. (aka Second Inventory)  It will move the contents of prim containers, including scripts, textures and other objects. Although the process itself is slow, it is also relatively mindless and can be performed in the background while other tasks are being accomplished, or given to an intern for completion.  All content brought in using Second Inventory should be checked for completeness, as it is prone to not completely backing up containers of content.

Please note that Stored Inventory will only allow the actual content creator to move his or her own content.  If a user licensed content within Second Life®, but they are not the content creator, they will not be allowed to move that content.

Something a content user should be concerned about is knowing the provenance of the content they are acquiring: who made it and is it original content.  Professional content developers will do business either under a business name, which should be registered and have a employer identification number of some sort, or as a real life individual who will also have some sort of  taxpayer identification number.  If a content creator refuses to provide such information you may wish to reconsider conducting business with them. There is no way for you to track them down if there proves to be a legal or other issue with content you may have licensed from them.

Of course, licensing or purchasing content that uses trademarks owned by real world organizations is also rife with issues. Most of the owners of these marks didn’t license them for use by Second life® or OpenSim developers, so you run the risk of legal liability.  Can your nonprofit, for profit, or school afford the legal fees to defend itself?  If not, be very careful about allowing licensed trade or service marks into your content.

A final bit of advice, when a content consumer decides to move their content from Second Life® into OpenSim, or decides to license new content from a creator, make sure you document all of your content, including any licensing information, and back up that up in a commonly accessible document management system so that everyone in your organization that handles content has access to it. Create a special OS region where all you do is bring your content in and curate that region. Have your admin make OAR files early and often: nothing is worse than losing hours of backup because the region failed to save to the server properly. When you are all done with the region, make sure you have some sort of record of what is contained within the region, and then link that record to your OAR file for back ups.

NOTE:  Due to the announcement today from Linden Lab regarding yet another change in the ToS, the Professional Virtua Designer Society will be holding a special session to discuss how these new terms can affect content creators.  For more information about the PVDS, visit http://bit.ly/bQydjR.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

JUST released by IGI Global – Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships. Author/editor Barbara Ciaramitaro (Walsh College, USA)  gathered an amazing group of industry experts to present various opinions, judgments, , and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers.

Virtual Worlds and E-Commerce

Shenlei Winkler authors Chapter 13, Opening the Content Pipeline for OpenSim-Based Virtual Worlds

Fashion Research Institute CEO, Shenlei Winkler, contributed her insight by authoring Chapter 13,  Opening the Content Pipeline for OpenSim-Based Virtual Worlds.

Here’s the abstract for Shenlei’s Chapter.

Open-Simulator (Open-Sim) refers to a three dimensional application environment that can be used to develop virtual worlds similar to those that exist in Second Life®. Open-Sim is considered open source software, i.e., software that is developed by a community of volunteers and is available for use by the public free of charge (Open Simulator, 2009). Although participants in virtual worlds are generally considered by law to be the owner of any Intellectual Property (IP) they create, content creators and owners of OpenSim-based virtual worlds struggle with issues surrounding licensing, content delivery, and usage in these immersive spaces. The Fashion Research Institute (FRI) is specifically exploring these issues in a case study involving the licensing its Shengri La virtual world creations to external users. This case study is the basis of ongoing legal research by FRI’s legal steering committee of attorneys from the American Bar Association’s Virtual Worlds and Online Gaming committee who are working on a pro bono (volunteer) basis. This chapter presents the result of the ongoing case study. It offers a practitioner’s view of issues related to licensing and distribution of content in virtual worlds.

To order a full copy, visit IGI Global.

DOI: 10.4018/978-1-61692-808-7.ch013