Category Archives: Open Sim

Content & Licensing in Virtual Worlds

We are seeing an increase of something that we find disturbing on many levels: self-created licenses for content.

The reasons we find these licenses is disturbing are many: in general, content creators are not lawyers, nor do they seek legal counsel in developing their license agreements.  These agreements are often poorly framed or worded. The agreements do not indicate what legal jurisdiction and what laws of what country govern them.  And, scariest of all, some of these licenses attempt to ‘reverse engineer’ previous licensing agreements.

Any software developer will understand why licenses cannot be changed after something has been issued.  Others will have used that original bit of code issued under one license, which has its own unique set of requirements and restrictions.  These users may have even created a product that incorporates the original bit of code.  If coders were allowed to change their original license terms, that means that anything created with that original bit of code would also be subject to these new terms, which might be more restrictive than the initial license agreement. Trouble, heartache and grief and legal strife lies that way, and so once something has been released under one license, that is the license that governs its use for all time.

Likewise, content creators can’t change their license terms after the fact.  We see this increasingly with content creators who have been developing for Second Life®, where they are suddenly changing their terms of agreement for previous purchasers.  Unfortunately, licensing doesn’t work that way. If you license content under one agreement, you cannot legally to make a unilateral change in the licensing agreement unless you have included language to this effect in the original license.

It’s just like the coders with their software licenses: if they were allowed to change the license type, that change would create a legal and administrative nightmare and no one would use their code as a result.   Users would be afraid to, since they wouldn’t know if they had to try to track everywhere that code was used, in what products, and how the licensing might change the usefulness and applicability.

Since most of these licenses are not developed by actual lawyers, but by the content creators themselves, those agreements are missing certain critical and important terms…such as a clause enabling the content creator to make changes to the licensing agreement at will with appropriate notification to purchasers of that content going forward.

We have been working with a team of American Bar Association lawyers for the past 18 months, developing legal templates that content creators will be able to use as a ‘jumping off’ point for their own agreements.  These agreements are only suitable for organizations or individuals who are based in the United States, and of course, legal counsel should be sought to help further develop them. Towards the end of October, we will be publishing these legal templates for content creators to use in developing their own legal agreements for licensing.

We will also be publishing our legal primer for content creators, which is intended to help content creators navigate the murky waters of content creation and licensing for OpenSim-based worlds.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

JUST released by IGI Global – Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships. Author/editor Barbara Ciaramitaro (Walsh College, USA)  gathered an amazing group of industry experts to present various opinions, judgments, , and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers.

Virtual Worlds and E-Commerce

Shenlei Winkler authors Chapter 13, Opening the Content Pipeline for OpenSim-Based Virtual Worlds

Fashion Research Institute CEO, Shenlei Winkler, contributed her insight by authoring Chapter 13,  Opening the Content Pipeline for OpenSim-Based Virtual Worlds.

Here’s the abstract for Shenlei’s Chapter.

Open-Simulator (Open-Sim) refers to a three dimensional application environment that can be used to develop virtual worlds similar to those that exist in Second Life®. Open-Sim is considered open source software, i.e., software that is developed by a community of volunteers and is available for use by the public free of charge (Open Simulator, 2009). Although participants in virtual worlds are generally considered by law to be the owner of any Intellectual Property (IP) they create, content creators and owners of OpenSim-based virtual worlds struggle with issues surrounding licensing, content delivery, and usage in these immersive spaces. The Fashion Research Institute (FRI) is specifically exploring these issues in a case study involving the licensing its Shengri La virtual world creations to external users. This case study is the basis of ongoing legal research by FRI’s legal steering committee of attorneys from the American Bar Association’s Virtual Worlds and Online Gaming committee who are working on a pro bono (volunteer) basis. This chapter presents the result of the ongoing case study. It offers a practitioner’s view of issues related to licensing and distribution of content in virtual worlds.

To order a full copy, visit IGI Global.

DOI: 10.4018/978-1-61692-808-7.ch013

Fashion Research Institute Office Hours in Second Life Friday, June 11

Fashion Research Institute will conduct office hours in its Second Life Shengri La region from 3-4 pm Eastern/noon to 1 pm Pacific, Friday, June 11, 2010.

Our office hours are come-as-you-are, informal opportunities to meet and discuss topics of interest with our thought leaders in design education, apparel industry development, virtual goods, the use of virtual worlds for product design and development, and related topics.

Thoughts on our mind this week are emerging designers, content creators, ‘The Pantie Problem’, and simulating the historic Gettysburg battlefield in OpenSim.

What’s on your mind?