Lights, Camera, Action! Runway 3.0 Models Take the Catwalk

After the swirl of the backstage, it was almost a relief to find our seats and watch the show.  FRI student intern Heather Sloma (she did some great work with us this semester which we’ll show very soon) joined us after pitching in to get Missy’s models properly bedazzled.

Missy’s demi-collection of three pieces was shown early in the show, with Britt’s senior collection closing the senior group.  We’ll start with Missy’s models, with her Virtual Runway avatar models shown on the large screen behind her live models.

Backstage Action at Runway 3.0 and Virtual Runway™

Not all the action takes place on the catwalk at a runway show.  In fact, all the preparation goes on backstage whether for a physical runway show or a Virtual Runway™ event.

We arrived in Buffalo at the Peirce-Arrow Building shortly before the first show, at 4 pm, so we missed the initial madness of hair and makeup.  We did, however, get pressed into service before the 9 pm show, where the models had to be fully prepared for the catwalk.  We had one of our other interns, Heather, join us to help backstage in getting our other two interns, Britt and Missy, ready to go.  Big thanks to Heather for jumping right in to help! Later she joined us front row for the show itself.

Both Britt and Missy opted for additional body makeup for their models, so that meant a little extra work in applying gold foil and rhinestones.  Eyelash glue is a godsend! Britt applied crushed gold foil selectively to the faces and bodies of her models, and Missy opted for rhinestones applied on the faces and in lieu of necklaces. Here we see one of the models with her necklace half-applied:

Each of Missy’s three models had a different design on both face and for the necklace.  Stunning!

Britt’s models have gold foil application well under control:

Here we see some of Britt’s models in the foreground, with Missy’s models up on the risers.

In stark contrast to physical runway show, preparing for the Virtual Runway™ presentation was a snap.  For one thing, avatar models do exactly what you tell them to, and the clothing always fits!  Plus, adding additional makeup options is very easy; we created custom makeup and skin tones for all nine of the interns’ models in less time than it took for one real life model to be made up…and we didn’t have to do retouches.

Once the models were dressed and their hair, makeup and shoes chosen, they lined up and just….waited…for their cue to strut the catwalk.  This is of course, very different from the swirl backstage at the students’ physical show. One might almost say it was serene.

Dressed and ready to go in our private OpenSim-based Fashionable Grid™: They await a simple command to strut their stuff on the catwalk .  Once we had the avatar models queued up and dressed, then we brought the students in to watch before we shot video for the screen at Runway 3.0.  The avatar models allowed the students to see their work before their physical runway show.  It was a great experience with them, since runway is usually a very expensive and gruelling experience. In comparison, Virtual Runway™ was a breeze with our students selecting from more than 800 billion customization options for their models.  they got exactly what they wanted on the runway, when they wanted it.  Tomorrow: Virtual Runway™ videos of the student interns’ work.

We are currently accepting applications for our Summer internship program. We have space for 5 more students. To apply, please send email to admin at fashionresearchinstitute.com by June 1, 2010 for Summer 2010 semester.

FRI Student Interns Take Manhattan: Day Four

The Train Station at Poughkeepsie

Farewell From The Train Station

The Fashion Research Institute interns from Buffalo State University, Missy & Britt, rounded out their visit on day four.  After a long day in the City the previous day, everyone was a little hard to rouse.  We put some mileage in, criss-crossing the rag district  and searching out the last nuanced trim and detail for their collections.

Packing up, we managed to get everyone into the car and to the train station with 15 minutes to spare – only to discover that the train was running 20 minutes late.

Hosting our interns was a delight.  We were very pleased to meet these two charming young women in person.  We are looking forward to their Spring break, when they will return for help with their final run-up to turning in their collection.

Our interns had the opportunity to learn first hand about New York, the fashion capital of the world and about how the apparel industry works;.  We had a chance to make sure they located everything they needed for their collections; and they had in-depth tutoring on developing their portfolio for future endeavors.

It was a great trip, and we were very sorry to wave good-bye at the train station.

Of course, now the fun (or hard) part begins: constructing the garments for the two versions of Runway 3.0 and developing the visual story for their portfolios.  Britt and Missy will be back in six weeks for their Spring Break, where we’ll help with the technical design of their collections.

Missy Doesn't Want to Go