Fashion Research Institute Oversees Another Round of the Science Sim Land Grant Program with Intel Labs

New York, NY February 18, 2011 – Fashion Research Institute Oversees Another Round of the Science Sim Land Grant Program with Intel Labs

Fashion Research Institute has been collaborating with Intel Labs since 2009, helping to push the limits of content development, and overseeing the Science Sim Land Grant Program. The program consists of ‘supersized’ 3D volumes called regions, which can support 100,000 primitive units. These regions are awarded for a six-month period to educators, scientists, and researchers who wish to explore using OpenSim for their work, but who have not yet managed to have a presence in OpenSim.  These regions are provided for six months, with the current program scheduled to end June 30, 2011.

We are pleased to share the 2011 awardees, in alphabetical order.

The Abyss Observatory ( The Abyss Observatory is a museum of earth science, undersea technology and also Sense of Wonder for the mysteries of Earth & Life in 3D virtual world, established mainly by Japan and US volunteers, supported by SciLands, NOAA, JAMSTEC, Open University UK and Science Circle.

“Earth system science research fields are spread world-wide and far from human habitation.  To gain a better understanding of global issues, visualization in immersive virtual world is powerful tool.  Our students can develop observation methods of virtual environment phenomena or law of physics easily, cost-effectively and safely, ”says Hajime Nishimura (RL, JAMSTEC,

IDIA Lab: Institute for Digital Intermedia Arts at Ball State University The Institute For Digital Intermedia Arts is an interdisciplinary design laboratory exploring the intersections between art, science and technology – developing solutions in virtual reality, interactive interface, hybrid worlds, games, simulation and human computer interface. Academic and industry partners engage in intermedial arts projects, collaborating through this project-based learning and research center – investigating the forefront of discourse in emergent media design.

John Filwalk of IDIA Lab says, “We are honored to participate in ScienceSim – contributing our design and research approaches to virtual worlds, mash-ups and hybrid reality within the creative and scientific. We will explore broad concerns within human interface with new technology and media. We are developing rich and integrated immersive environments – employing multi-directional interaction with 3D interface to data, information, and media. We are eager to both learn and collaborate with the ScienceSim development community.”

Meta-Institute for Computational Astrophysics (MICA) MICA ( is the first professional scientific organization based in virtual worlds.  Its goals are to explore how the immersive VR technologies can be best used for science, scholarship, and education, and to promote the development of these technologies and exchange of ideas in the academic community.

“Many of us who took this technology seriously as a potential scientific collaboration and communication platform are convinced that the 3-D interface is the future of the Web – or whatever comes after the Web.  It will change the ways in which we communicate, collaborate, and educate.  We also think that the immersive, collaborative data visualization and exploration will be a powerful new tool for science, and many practical applications beyond the academia,” said George Djogovski, Cal Tech.

Science Circle. The Science Circle is an alliance of Scientists from various disciplines dedicated to connect scientist and students worldwide. We use digital mediums like Second Life® to hold seminars and we are starting in 2011 with various courses for our student group.

“The Science Circle wants to offer our members the possibility to discover OpenSim. Like MICA we are convinced that 3d platforms based on OpenSim are a great tool to offer education. The Science Sim Land GrantPprogram is a great initiative that enables us to do that,” says Agustin Martin on behalf of the Science Circle.


About Fashion Research Institute, Inc.: FRI is at the forefront of developing innovative design & merchandising solutions for the apparel industry.  They research and develop products and systems for the fashion industry that sweepingly address wasteful business and production practices.

Science Sim is part of an evolution toward online 3D experiences that look, act and feel real. Sometimes dubbed the “3D internet,” Intel Labs refers to this technology trend as immersive connected experiences, or ICE. ScienceSim is differentiated from most virtual world environments by its open source architecture. ScienceSim leverages open source building blocks (installation utilities, management tools, client viewers, etc.) based on OpenSimulator (OpenSim) software.

Keynotes Announced for 2011 Virtua Design Conference EARLY BIRD Tickets Go On Sale

On January 25th, 26th, and 27th, the virtual doors swing open for the 2011 Virtua Design Conference hosted in collaboration with the Professional Virtua Design Society and Intel Labs. This conference will be held on Science Sim.

Virtua Design Conference Keynotes

Keynoting this event are some seriously smart people whose vision and focus with digital convergence and virtual world development is helping to define various aspects of the 3D internet and virtual worlds. Leading the way is IBM Fellow  Grady Booch, who is recognized internationally for his innovative work in software architecture, software engineering, and collaborative development environments. He has devoted his life’s work to improving the art and the science of software development.

Suzy Deffeys is a Senior Technical Staff Member (STSM) in the office of the IBM CIO, and has over 20 years of 3D graphics software expertise at IBM. She currently leads projects focused on Augmented Reality, including creating a vision based augmented reality application running on Android mobile devices.  In the past she has led projects on Virtual Worlds Interoperability and OpenGL 3D development and is currently IBM’s representative in the COLLADA working group.

Dr. Mic Bowman is a principal engineer in Intel Labs and leads the Virtual World Infrastructure research project. Mic and his team develop technologies to enable new ways of interacting through virtual environments and online games.

Founder of the Fashion Research Foundation, a nonprofit organization focused on helping designers achieve their dreams with dignity, integrity and respect, Shenlei Winkler is currently the CEO of the Fashion Research Institute that is focused on researching and developing virtualization technologies with particular emphasis for the apparel industry.

Break Out Sessions

Over two full days of sessions, we’ve pulled in even more experts in their respective fields to discuss topics such as licenses, rights and permissions, DMCA, hypergrid content and content solutions. You’ll hear from the leaders in this emerging industry.  The current agenda can be viewed here.

Members of the Professional Virtua Designer Society Attend FREE

As a member of the PVDS, this annual conference is included in your membership at no additional cost. We do still need you to register.

If you’re not a member, you can head on over to the PVDS site and JOIN TODAY! or purchase a ticket for this guaranteed to be awesome event.

Non-Member Tickets On Sale

EARLY BIRD Non-Member 2011 Virtua Design Conference Pass SAVE $$

TAKE ADVANTAGE of the Early-Bird Rate to gain Full access to the 3-day conference, virtual exhibits and opening and closing parties.. all for only $35.00. There are a limited number of tickets available at this rate and the rate only lasts until November 30th.
Non-Member 2011 Virtua Design Conference Pass $50.00
Full access to the 2-day conference, virtual exhibits and opening and closing parties.

Sponsorship Opportunities Available

We are offering three sponsorship levels at the Virtua Designer Conference. If you’d like your products and/or services to be featured at this event, head over to the Sponsorship area of the PVDS web site. Your product or service will be visible to your target audience. Sponsors will be featured throughout all of our marketing collateral and inworld.

Fashion Research Institute Collaborates with Intel Labs to Bring Premium Content to Science Sim

FRI has been collaborating with Intel Labs since 2009, helping to push the limits of content development in Science Sim. We are active participants in the Science Sim Senate Meetings, held each Friday morning on the Kepler Region.

On October 12th, Dr. Mic Bowman, the principal engineer in Intel Labs, who leads the Virtual World Infrastructure research project, was interviewed on ISNTV, Teach Parallel talking about Science Sim and FRI’s developments within the platform.

Science Sim Discussed on ISNTV Teach Parallel

Dr. Mic Bowman Interviewed About Science Sim

Recently, FRI announced our further collaboration with Intel Labs to provide users with premium content to give users a launching pad for their Science Sim exploration.

All items included in the Science Sim content library from FRI are covered by a license.  The class of the content determines the exact license. Scripts are covered by BSD, GPL, Creative Commons, and Public Domain licenses. All other content contributed is covered by Fashion Research Institute’s content license.

To read the full press release visit

Fashion Research Supplies Avatars for Science Sim Demo

On August 31, 2010, Intel Labs posted this video discussing the advances in scalability in the OpenSim platform of Science Sim.  Fashion Research Institute has the pleasure of collaborating by providing the avatars and apparel shown in the video.

“John” is the basic default corporate male avatar provided by Fashion Research Institute to ScienceSim.  John’s feminine counterpart, Jane, isn’t shown in this video.  Just like in the physical world, it seems the price of beauty presents interesting challenges – Jane’s hair, jewelry and other accessories have a much higher avatar rendering cost than John’s much more simple attire.

Jane will make her appearance at some point, however, along with the four other new default avatars being provided by Fashion Research Institute to ScienceSim as part of a corporate donation of a new content library to ScienceSim.

Creating and Visualizing 3D Content in Science Sim